China is an exceptional market, where thanks to both demand(digitally-native consumers) and supply(Tmall LuxuryPavillion) its possible to sell Ultra-Luxury, the most expensive luxury items online.
In 2021 and onwards, if luxury brands want to capture trapped spending Post-Covid, after consumers are free to travel again, they need to improve their data analytics capabilities.
The daigou market in China has gone through seismic shifts since a government crackdown in 2018. Re-Hub take a deep-dive into the state the market as we go into 2021
Hainan Island tripled allowances for offshore duty free shopping in 2020. Re-Hub make the case that through utilizing data, there is a clear pathway for Hainan to become the most extraordinary luxury retail destination in the world.
//
About the Author
I have a decade of experience working with global brands in China on their digital transformation. In 2011 I founded a Shanghai-based ecommerce agency working with fashion and lifestyle brands. In 2013 I co-founded Beabloo China, a retail analytics startup, and served as CEO until its acquisition by Softbank. I have been fortunate to be involved in the digital leapfrogging in China over the last decade and I am a strong advocate of AI as the key driver for the next-gen disruption. With Re-Hub, I intend to put my expertise and passion at work for brands to help them unlock growth opportunities and drive long-term competitive advantages.
