What we do

We empower Luxury Brands to optimize value by providing data-driven answers enabling brand growth

Our Framework

A delicate balance is needed to maintain short-term growth while maximizing brand value in the long-term

Short Term

Long-Term

Value Creation

Value Protection

Value Retention

Your brand’s power to create newvalue to consumers through your products and activations

The need to control sales channels to maximize brand equity

Your ability to elevate your brand reputation by maximizing your products’ retained value

COMPASS - Value Creation

Cross-Platform Online Metrics for Performance Analysis at Speed and Scale

BENCHMARK YOUR PERFORMANCE

against your competitors, across channels

IDENTIFY PERFORMANCE GAPS

and opportunities to prioritize

GENERATE NEW GROWTH OPPORTUNITIES

at speed

Features

160

Luxury and Premium Brands official channels tracked

6

Platforms Monitored

3

Modules:
eCommerce
Merchandising
Marketing

Historical data starting from July 2021

Daily Data Updates

Online interactive dashboards and Automated insights extraction to PPT, excel

Visualization

Track high level KPIs across marketing and ecommerce

understand the evolution of revenue from the product level up to the brand level

Track individual product performance

track relevant categories and compare against competition

track pricing including listings, units sold and revenue generated across price brackets

compare and contrast discounting strategies on ecommerce

assess key marketing indicators, such as engagements, across the most important social platforms

Track your share of voice against competition across key channels

SPECTRUM - VALUE PROTECTION

Smart Product Extraction and Classification Through Robust and Unique Machine-Learning

COMPLETENESS

To ensure the monitoring of all relevant listings across platforms

ACCURACY

To match multiple listings to each single product via our Machine-Learning Product Matching Algorithm

GRANULARITY

With insights at brand, platform, reseller and product level

Features

Monitor your brand

products sold by resellers across the China Digital Ecosystem

5

Platforms Monitored

Machine-Learning algorithms for high accuracy Product Matching

Initial dashboards ready in 4 weeks

Monthly Data Updates

Online interactive dashboards and Automated insights extraction to PPT, excel

Visualization

Track the merchandising breakdown of your brands' products across grey market channels

uncover the origin of products being sent over grey market channels

consolidate insights around the discount potential of your brands' products on grey market channels

look deeper into each channel and understand what products are driving consumer interest

SENTINEL - VALUE RETENTION

Exploring the long-term value of products across the pre-owned market in China

When purchasing a luxury product, consumers want to know that their investment will stand the test of time.

Decisions can be made onthe basis of whether a consumer can expect to lose, maintain or even increase their initial investment after a period of time.

Understanding your products value retention is the first step to being able to influence initial purchase intention.

Features

Monitor your brand

products sold across the growing pre-owned ecosystem in China

4

Platforms Monitored

Machine-Learning algorithms for high accuracy Product Matching

Initial dashboards ready in 4 weeks

Weekly Data Updates

Online interactive dashboards and Automated insights extraction to PPT, excel

Visualization

track the number of pre-owned listings of your brands' products across key pre-owned platforms

Check pre-owned listings at a product level to uncover interesting offerings

Each product has its own analysis page for deeper analysis

What makes us different

We Focus on the Luxury Industry

We have a deep understanding of the intrinsic challenges of the category, and our offering is fully tailored to match the specific needs and requirements of luxury brands in Chinese market.

We Take a Local and Global Approach

We generate growth opportunities in China, with a global edge, driving value in Chinese market while helping to inform, empower, and align with global teams.

We Work at China Speed

To gain a competitive edge in this hyper competitive market it is imperative to move at speed and with efficiency. Our offering delivers initial results in just few weeks while building compounded value aligned with brands’ long-term strategy.