China Luxury

We utilize our COMPASS tool to create an index of brand digital marketing performance in Q1 2023 in China

In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.