E-Commerce

We utilize our COMPASS tool to create an index of brand digital marketing performance in Q1 2023 in China

As luxury products' prices continue to rise, what are the different price increase strategies that major luxury brands use in China? We used insights generated from COMPASS to analyze price increases among selected luxury brands in 2022, identifying price increases among brand's portfolios and looking at top performing handbags price evolution throughout the year.

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.

Lanvin has topped the overall luxury brand rankings in China during October with a well-orchestrated strategy - including the announcement of ChengYi as the brand’s spokesperson- that culminated in a solid performance during Double 11 Festival.

The Month in Luxury is a roundup of the digital activity across the luxury market in China. We analyze luxury brands across multiple digital channels to bring top performers from both a brand and a product perspective.