China Luxury

Does teaming up with big name celebrities in China really help drive sales?

How were brands driving growth during Double Eleven in China?

11.11 used to be a sprint, but now it’s a marathon. How did the pre-sales period of the Double Eleven shopping festival shape up in terms of brand trends?

In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us