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How celebrities are driving luxury brand sales in China
Does teaming up with big name celebrities in China really help drive sales?
November 30, 2023
China Luxury
11.11 - Festival Learnings
How were brands driving growth during Double Eleven in China?
November 9, 2023
China Luxury
11.11 - Pre Sales Learnings
11.11 used to be a sprint, but now it’s a marathon. How did the pre-sales period of the Double Eleven shopping festival shape up in terms of brand trends?
November 1, 2023
China Luxury
Luxury on DeWu: The Big 5 Top 5
In the run up to our full DeWu whitepaper release, see the top five products from the big five luxury brands and what it can tell us
March 3, 2023
China Luxury
Tiffany And Nike collaboration: translating data into strategy
February 13, 2023
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