A New 2021 AI Analysis of the Impact of Daigou on the Market for Luxury Handbags in China
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The turmoil of the COVID-19 pandemic of 2020, trapped Chinese luxury spending domestically and with the rest of the world in turmoil, leading brands to double-down on the China market. Chinese consumers, and especially those in Gen-Z, demand digital experiences. As a result, most brands opened flagship stores on platforms such as TMall, where they found themselves often in direct competition with daigou selling their products
Re-Hub partnered with intelligence startup simplyBrand to assess the exact impact that these daigou have on luxury brands in China. They utilized AI and Machine Learning algorithms to scan over 28,000 Taobao product listings from February 1st to 28th February 2021, a period spanning two major retail moments for luxury products, Chinese New Year (11-18 February), and Valentine’s Day (14 February)
This report was compiled by the report by tracking Taobao data for 5 of the most iconic luxury handbags on the China market.
- Gucci-Marmont
- Balenciaga-Hourglass
- Celine-Box
- Loewe-Puzzle
- Prada-Hobo
Download 'The Daigou Index-An AI Analysis of the Impact of Daigou on the Market for Luxury Handbags in China' ,the new 13 page report from Re-Hub.
Find out what is the the extent of the problem that these daigou pose to luxury brands in China. The Re-Hub team highlighted 3 key issues from the data that can majorly influence luxury E-commerce in China over the next 12 months. They also suggest three strategies that luxury brands are advised to consider in order to mitigate some of the issues outlined in this report.
